Get to know us
Play Dirty, Stay Clean began as a book — and grew into a movement. It’s for people who see the games life plays and refuse to lose themselves while playing them. Created by psychologist and author Robert Dawson, the brand blends street-smart wisdom with solid psychology to help people think clearly, act bravely, and live cleanly in a messy world.
We believe success means more than winning — it means staying true, even when others don’t. Our mission is simple: to teach the skills, mindset, and courage it takes to win the human game without losing your soul.
Our mission
At Play Dirty, Stay Clean, our mission is to help people master the unspoken rules of human behaviour without losing their integrity in the process. We teach practical psychology, emotional intelligence, and real-world strategy so individuals can navigate work, relationships, and society with clarity and strength. It’s about learning how the game is played — and choosing to play it clean.
Our vision
We envision a world where self-awareness and integrity are not weaknesses, but superpowers. A world where people understand the forces that shape them, use that insight wisely, and act with courage and compassion even in unfair systems. Play Dirty, Stay Clean aims to build a global community of clear thinkers and strong hearts — people who win the human game without losing their soul.